Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life,[4] and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.
1.SMM(Social Media Marketing):
The technique of utilizing online networking stages to promote brands, administrations or items is known as Social Media Marketing (SMM).Organizations execute various online networking systems through their own online networking accounts, for example, Facebook, Twitter, Instagram and LinkedIn.
2. SEO (Search Engine Optimization):
Search Engine Optimization (SEO) is a technique used by website owners to improve their search engine rankings and drive more traffic to their sites. SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine.
3. SEM (Search Engine Marketing):
it is also known as PPC (Pay Per Click), PayperClick refers to the paid ads and the results of the encouraged search engines.Pay-per-click is the method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.
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Also read: digital marketing and its role
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